• Chamber Today

    The Greater Statesville Chamber of Commerce blog will bring you current articles of interest to you and your business. Feel free to share articles that have been helpful to you!
    Monday, January 11, 2021
    SBA Releases Updated PPP Rules and Application

    The Small Business Administration reopened the Paycheck Protection Program (PPP) loan portal this morning. The PPP website has been updated with new details including the application form and the Interim Final Rule for the program changes recently signed into law.

    Shannon Viera

    Monday, December 28, 2020
    Move Your Business Story Off of the About Page

    If your story isn’t told in these spaces consistently, there will be a disconnect with your customers. They need to hear your story and see it on a regular basis to believe it, and thus, become emotionally invested in it. Once they do, you’ll see it in your sales and your repeat business.

    Shannon Viera

    Monday, December 14, 2020
    Start Selling Through Social with 3 Awesome Post Examples

    When creating your posts, keep in mind, people are on these sites to be entertained and inspired, not sold to.

    Shannon Viera

    Monday, December 7, 2020
    3 Small Business Lessons to Learn During COVID

    This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business.

    Shannon Viera

    Monday, November 30, 2020
    10 Pieces of Content That Can Help You Get More Online Sales

    According to SmallBizTrends.com, “The first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.” It’s also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing.

    Shannon Viera

    Tuesday, October 27, 2020
    Yelp Ads Have Changed. Here’s What You Need to Know.

    Consider asking for reviews, asking when someone shares a compliment if they'll copy and paste it into Yelp for you, or sending them a thank you email for their business and including a link to share their impressions. People respond to reviews.

    Shannon Viera

    Tuesday, September 29, 2020
    Why Now Is the Perfect Time to Use Experiential Marketing

    Remember, experiential marketing doesn't have to involve a Super Bowl halftime show nor does it take that kind of budget. Experiential marketing is not so much about what you do but the outcome of what you do. You want it to be something the person doesn't see every day and it should bring about a positive experience that they'll share with their loved ones and far beyond.

    Shannon Viera

    Tuesday, September 1, 2020
    6 Things People Want in Businesses Operating During COVID

    COVID precautions are a fluid subject these days. This is a good start to make your customers feel safer and more secure in doing business with you now. But make sure you inform potential customers of all the extra things you’re doing so they can appreciate your efforts. They will do business with you and they’ll tell their friends and family as well.

    Shannon Viera

    Wednesday, August 12, 2020
    ​How to Get More ROI from Social Media

    If you go out on the social media with the idea that posting good content will get you a huge audience, you’re betting your business future on winning the lottery. First, you need to build a strong foundation and plan behind how you will best use your time in the most efficient manner. When you do this, your social media spend from a resource and time perspective will start to show a lot more return on your investment.

    Shannon Viera

    Tuesday, July 28, 2020
    Your Employees Still Need Mid-Year Reviews During COVID: Here’s How to Make Them a Critical Part of Business Success

    You may be wondering about the business value behind this type of review. If all the things your employees talk about are personal, how can that help your business? In the same way that posting pictures of your pet on social media gets some of your largest likes, shares, and comments. The business is comprised of people. When you take the time to connect with them on a personal level and recognize what may be impeding their success or what is behind it, you’ll both have a greater appreciation for the other.

    Shannon Viera

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